New Internet Presence for AXAL® and AXAL® PRO Online

In 2010, the brands AXAL® and AXAL® PRO have received a new coat of paint. Logo, colouring and product packagings as well as product literature and advertising campaign have been thoroughly revamped.

In the meantime, the relevant Internet presence has been completed and has been online since 15 November 2010. Customers and interested parties can find information about the two product lines under www.axal.eu, initially in German and English, but shortly also in five other languages.

"Overall, we are giving the product a fresher, more dynamic look with the restyled logo, product packaging, brochures and website", explains Mónica Forján de la Fuente, Product Manager at esco HQ. "Nonetheless, neither of the two brands loses any of its typical distinctive features such as the orange-blue colouring, but continues to have a high value of brand recognition for our long-time customers." That's why AXAL® and AXAL® PRO will remain the number one of the market of water softening tablets in the future.